LIPS STYLE - SHIA VIBRANT LIPSTICK

The LYPS STYLE brand is now launching a premium vibrating lipstick with 10 incredible vibration modes, wrapped in silky-smooth, hypoallergenic silicone. Lipstick is not only a symbol of femininity, but also of pleasure. Evolution and history have led to women's reasoning and freedom. Pleasure is, above all, well-being. That's why LYPS STYLE draws inspiration from the history of women's lipstick and, in honor of its 100-year history, launches the best vibrating lipstick for today's woman!

• Hypoallergenic silicone
• USB rechargeable included
• 10 vibration patterns
• 1 engine
• Powerful and silent
• Lithium-ion battery
• Easy to clean

Although its creation may be even older if we take into account the pigments used by Egyptian and Greek cultures, lipstick as we know it is in its first century and remains a complex symbol of femininity.

Is there a woman who doesn't carry lipstick in her purse? Maybe, though it's undeniable that this object is a symbol of feminine beauty and an icon of popular culture. Lipstick is 100 years old and remains the best-selling makeup product, with nearly 1 billion units sold worldwide.

The history of lipstick may even be older if we consider it was the primary makeup used by women in ancient times. In one part of Egypt, certain natural pigments served as the basis for today's makeup. Waxes were melted to create certain colors that were used on the eyes and lips, but in principle, they were only permitted for the aristocratic social class. (See also: So What Happens If Women Want to Wear Makeup?)

In Greece, women painted their lips to indicate that they were prostitutes, while in Rome, upper-class women did so.

Even ancient pharaohs and kings wore makeup, though far from being a matter of vanity. For them, makeup was associated with the alienation of spirits and medicinal properties. For example, they attributed it to removing the evil eye or to representing the strength of their ancestors.
But the revolution would come in 1915, courtesy of American manufacturer Maurice Levy. Aiming to facilitate application and eliminate the cumbersome process of using a brush—which, paradoxically, is back in fashion today—Levy and other manufacturers envisioned a simpler, more hygienic presentation.

After many attempts, Levy created a stick-shaped balm, which was initially a bit wobbly, but which later became the product we see today. In short, he invented a lipstick attached to a platform—which slid off as the lipstick wore off—and which was housed in a metal tube with a lid. This made the bar reusable.
Voilá, something so simple remains the quintessential product and a complex symbol of femininity. Beloved by the majority, but subjected to scrutiny by the most radical who brand it as oppressive, macho, provocative, and terribly sexual, lipstick nevertheless remains a fixture in the beauty market.
"Lipstick is perceived as an object of consumption and personal care accepted in an environment where modernity is desired and professional success predominates as a life goal (...) But we must not forget the primary function of makeup, which is to create a visual illusion.

It temporarily alters the face and, therefore, the way its users present themselves to others,” as described in a study by the Catholic University of Peru titled “Lipstick: Identity, Presentation and Experiences of Femininity.”

-Red-passion-

This research also suggests that certain colors accentuate these macho practices. Red lips have always had a highly sexual connotation.

"The elements that identify femininity may be underestimated, but they contain discourses and knowledge that tell us what it means for society not only to be a woman, but to achieve a certain ideal image. The cosmetics industry plays with these symbolic values," the text states.

The marriage of makeup and advertising has probably given rise to one of the most powerful mass-marketing weapons of all time. From magazines, the media, and now social media, the ideal of perfection, fashion, and trendiness—the ideal of being a woman, a man, a child, or a gay man—is enriched by constant presentations of models of that life.

Lipstick has played an important role at key moments in history. Besides being a theatrical prop, for example, it was a product marketed by Elizabeth Arden during World War II in a campaign called "Campaigning as Duty" to try to alleviate the crisis the world was experiencing.

PRODUCT INFORMATION:

• Total length: 10.2 cm
• Diameter: 2.5 cm
• Weight: 45 gr
• Material: ABS and silicone
• Housing color: black. Lipstick red
• Water resistant: yes
• Battery: Yes, rechargeable via USB